Finery

An app that empowers people to wear more of what they already own. Hey wardrobe, meet the internet — and get inspired through intelligent styling recommendations.
Role
Design Lead
Platforms
iOS, Web
Services Provided
Research, Strategy, Branding, Design

Background

Entrepreneurs Whitney Casey and Brooklyn Decker came to MetaLab with a rough first version of their product and a vision: To help women save time and money by getting the most out of their wardrobe.

It didn’t take long for us to realize that a minor redesign wasn’t going to cut it. Through research, our gut feelings were validated and it became clear what was required: refocusing the app back to solving the core problem, drastically improving the UX of key flows, and refreshing the brand.
A sample of our research findings.
Charting out steps in key flows.

Getting to work

Armed with user insights, we keyed in on the areas that provided the highest value: the wardrobe, creating outfits, and most importantly, providing personalized styling suggestions. At the end of the day, we’re proud to have delivered not only a fully redesigned iOS and Web app, but also a robust marketing website, all alongside a fresh new brand.

In 2019, Finery was acquired by Stitch Fix. Co-founders Whitney Casey and Brooklyn Decker stated in an email to Finery users: “We couldn’t be happier to have the technology we’ve worked so hard to build in their hands.”

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