Finery
Hey wardrobe, meet the internet
Finery’s mission was to digitize the closet. When they partnered with MetaLab, it quickly became clear the product needed more than visual polish—it needed a strategic reset. We stripped away the noise and refocused the experience around the highest‑value actions: wardrobe management and intelligent styling suggestions.
We redesigned the end‑to‑end experience from the ground up, strengthening core user journeys and onboarding while elevating the visual brand. The result was a cohesive, premium ecosystem spanning a new iOS app, web platform, and marketing site.
Role
Design Lead
Project Type
0 → 1
Deliverables
Strategy, UI/UX, Motion, Branding
Platforms
iOS, Web
Impact
Our redesign helped Finery sharpen its value proposition, streamline its core flows, and present a more premium, fashion‑forward brand — ultimately supporting growth, visibility, and culminating in an acquisition by Stitch Fix.
User Base
100K+
Acquired by
Stitch Fix
Featured On
Vogue, NBC
Finery
Hey wardrobe, meet the internet
Finery’s mission was to digitize the closet. When they partnered with MetaLab, it quickly became clear the product needed more than visual polish—it needed a strategic reset. We stripped away the noise and refocused the experience around the highest‑value actions: wardrobe management and intelligent styling suggestions.
We redesigned the end‑to‑end experience from the ground up, strengthening core user journeys and onboarding while elevating the visual brand. The result was a cohesive, premium ecosystem spanning a new iOS app, web platform, and marketing site.
Role
Design Lead
Project Type
0 → 1
Deliverables
Strategy, UI/UX, Motion, Branding
Platforms
iOS, Web
Impact
Our redesign helped Finery sharpen its value proposition, streamline its core flows, and present a more premium, fashion‑forward brand — ultimately supporting growth, visibility, and culminating in an acquisition by Stitch Fix.
User Base
100K+
Acquired by
Stitch Fix
Featured On
Vogue, NBC
Finery
Hey wardrobe, meet the internet
Finery’s mission was to digitize the closet. When they partnered with MetaLab, it quickly became clear the product needed more than visual polish—it needed a strategic reset. We stripped away the noise and refocused the experience around the highest‑value actions: wardrobe management and intelligent styling suggestions.
We redesigned the end‑to‑end experience from the ground up, strengthening core user journeys and onboarding while elevating the visual brand. The result was a cohesive, premium ecosystem spanning a new iOS app, web platform, and marketing site.
Role
Design Lead
Project Type
0 → 1
Deliverables
Strategy, UI/UX, Motion, Branding
Platforms
iOS, Web
Impact
Our redesign helped Finery sharpen its value proposition, streamline its core flows, and present a more premium, fashion‑forward brand — ultimately supporting growth, visibility, and culminating in an acquisition by Stitch Fix.
User Base
100K+
Acquired By
Stitch Fix
Featured On
Vogue, NBC
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