Designing the first iteration of’s offering from scratch — a cryptocurrency app for buying, investing in, exchanging, and spending with the companion Visa card.
Design Lead
Strategy, Design


Originally called Monaco, is a fin-tech startup with a single goal: to bring the benefits of cryptocurrency into every wallet. A key problem they looked to solve was to make it easier for users to spend their crypto. To address this, as part of the experience, would provide each user with a companion Visa card to use with the app.

They engaged MetaLab in 2017 to help them design the first version of their mobile app and to be their design partner through to launch, with the work also encompassing product branding and the marketing site.
Running a remote kickoff with their CEO and team.
Experience mapping the flow at the start of the project.


Due to the client being in Hong Kong, we started the project by running a remote kickoff, with activities focused on gathering the necessary inputs. Along with insights gathered from competitive analysis, stakeholder and user interviews, we began crafting the product vision from the ground up.

Starting with the wallet and spending, we also designed features such as budgets, watchlist, auto-invest, a university space, and much more. After months of collaboration, it was an incredibly fulfilling moment to be there for the successful launch of the mobile app and marketing site. It’s been a great partnership and we look forward to what’s next for them.

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