The Athletic
Reimagining the feed from the ground up
For nearly all subscribers, The Athletic’s feed is the most‑visited page in the app, making it a crucial entry point for discovery and engagement. When I joined, the experience was still running on its original chronological design—effective early on but mismatched with the platform’s growth. Editors couldn’t shape what surfaced, key stories were buried, and the text‑over‑image treatment often hurt readability.
To solve this, we rebuilt the feed from the ground up, introducing a modular design system that enables flexible layouts and editorial curation. This shift transforms the feed from a static timeline into a dynamic, context‑aware experience. Fans now get a feed that’s more relevant, more readable, and far more engaging.
Role
Lead Product Designer
Project Type
Redesign
Deliverables
Strategy, UI/UX
Platforms
iOS, Android
Impact
Post‑launch analytics validated our modular approach, showing a clear lift in content consumption driven by increases in both session frequency and session duration. The redesign ultimately established a modern, high‑performing foundation that empowers our newsroom and consistently boosts subscriber engagement.
The Athletic
Reimagining the feed from the ground up
For nearly all subscribers, The Athletic’s feed is the most‑visited page in the app, making it a crucial entry point for discovery and engagement. When I joined, the experience was still running on its original chronological design—effective early on but mismatched with the platform’s growth. Editors couldn’t shape what surfaced, key stories were buried, and the text‑over‑image treatment often hurt readability.
To solve this, we rebuilt the feed from the ground up, introducing a modular design system that enables flexible layouts and editorial curation. This shift transforms the feed from a static timeline into a dynamic, context‑aware experience. Fans now get a feed that’s more relevant, more readable, and far more engaging.
Role
Lead Product Designer
Project Type
Redesign
Deliverables
Strategy, UI/UX
Platforms
iOS, Android
Impact
Post‑launch analytics validated our modular approach, showing a clear lift in content consumption driven by increases in both session frequency and session duration. The redesign ultimately established a modern, high‑performing foundation that empowers our newsroom and consistently boosts subscriber engagement.
The Athletic
Reimagining the feed from the ground up
For nearly all subscribers, The Athletic’s feed is the most‑visited page in the app, making it a crucial entry point for discovery and engagement. When I joined, the experience was still running on its original chronological design—effective early on but mismatched with the platform’s growth. Editors couldn’t shape what surfaced, key stories were buried, and the text‑over‑image treatment often hurt readability.
To solve this, we rebuilt the feed from the ground up, introducing a modular design system that enables flexible layouts and editorial curation. This shift transforms the feed from a static timeline into a dynamic, context‑aware experience. Fans now get a feed that’s more relevant, more readable, and far more engaging.
Role
Lead Product Designer
Project Type
Redesign
Deliverables
Strategy, UI/UX
Platforms
iOS, Android
Impact
Post‑launch analytics validated our modular approach, showing a clear lift in content consumption driven by increases in both session frequency and session duration. The redesign ultimately established a modern, high‑performing foundation that empowers our newsroom and consistently boosts subscriber engagement.
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